This is much the same as what can be seen in the Google Ads interface, in the ‘View asset details’ section. This allows you to sort alphabetically or by what you have more of. New sort feature for the ‘Manage’ section:.Fix your conversion action with a conversion rate drop.Fix your conversion action with no activity.There are several other new features, an exhaustive list of which can be found here. This section also has information about unposted changes, top policy and custom rules violations – these can be filtered by ‘errors’, ‘warnings’ or ‘errors and warnings’ – and summaries of how ad groups and keywords are performing. When editing this for a campaign you can choose one or more of your conversion goals and set it at Account-level or Campaign-specific, which is great when you want your campaigns to be optimised for different goals:Īnother new feature is the ‘Overview’ section, which shows an overview of performance at account or campaign-level over a chosen time frame: Find and set conversion goalsĪmidst the ‘Shared library’ you can now find ‘Conversion goals’, which can then be used when editing the ‘Goal level setting’ with the campaign settings. An asset group is unique to Performance Max campaigns and is where the headlines, descriptions, images, logos, call-to-actions etc are added for these campaigns to use. Within Google Ads Editor v2.0 you can amend the usual campaign components budgets, bid strategy, targeting etc and also ‘Asset groups’. Performance Max campaign supportĪfter downloading the latest version of Editor users will be able to create and edit their Performance Max campaigns, a new type of campaign that was launched this year. This new version hosts some new features, such as the ability to create and edit Performance Max campaigns, organise conversion goals and see an overview of your account performance, to name just a few. The end of last month saw the release of the latest version of Google Ads Editor, named v2.0.
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